
3 Steps in Measuring Your Marketing Results
3 Steps in Measuring Your Marketing Results The first step in measuring your marketing results is to identify your goals. Once you have determined what
"Advertising in the final analysis should be news. If it is not news it is worthless." — Adolph Ochs
"An idea can turn to magic or dust, depending on the talent that rubs against it." — Bill Bernbach
"If you're looking for the next big thing, and you're looking where everyone else is, you're looking in the wrong place." — Mark Cuban
3 Steps in Measuring Your Marketing Results The first step in measuring your marketing results is to identify your goals. Once you have determined what